EDITOR'S WORD

co-founder of the brand Idée Fixe and financial analyst at Adjara Group Salome Sadunishvili on style as a way of showing personality, little details that inspire her everyday and seeing people wearing her brand on the streets.

Why did you choose this look?

I love oversized clothes and I feel comfortable and at the same time elegant in this look. I always choose loose, unconstructed jackets and padded shoulders. For pants, menswear tailored styles that have a slightly wide silhouette and relaxed construction are perfect for me.

What is the best fashion/beauty-related advice you have ever received?

Clean hair, healthy skin, neat clothing, confidence, smile and positive energy - a very simple recipe that makes you look charm and stylish. Just be yourself and wear clothes that make you feel comfortable.

What is the one thing you can’t leave your home without?

Phone and AirPods.

Which designer/brand does not disappoint you every season and why?

The brands that never disappoint are Jil Sander, Acne, The Row, Studio Nicholson for their simplicity, comfort and quality.

Who/what inspires you?

I find inspiration in everything around me. Nature, architecture, travel, music, movies, people, etc. Every little detail around me gives me something to think about.

The most disliked trend?

Too much makeup and mass obsession with the Kardashian’s style.

How would you describe your personal style?

Style for me is much more about personality and not about clothes itself. Style is music you listen to, movies you watch, books you read, style is the way you look at the world. Clothing is very simple and at the same time interesting way to show your own personal individuality. It is always obvious when you are trying too hard - keep it simple, keep it comfortable. Personally, my style depends on my mood and probably a bit on my hairstyle.

What is the most cherished fashion-related memory?

It is ongoingly, touching to learn that Idée Fixe is highly regarded by not just friends and family but also random admirers on the street.

Describe your daily routine.

On weekdays I wake up early, kiss my son and go to the office. In the evening I cook dinner and spend time with my family and friends. At weekends I love meeting with friends for breakfast and spend some time walking in the parks or the old city of Tbilisi. Also, I regularly see my business partners - Tika and Ninutsa, where we discuss and share new ideas about the Idée Fixe.