the LOOK


Tika Kereselidze co-founder of the brand Idée Fixe has a laid-back, comfortable but chic style. She talks about finding charisma and beauty in everything that’s appealing to her. Also, designers that create timeless collections and never lose quality and luxe.

Why did you choose this look?

I am more drawn to neutral, earthy color palette. I also love simple shapes, relaxed silhouettes mixed with strong tailoring. This outfit was little bit of everything.

How would you describe your personal style?

I see it as simple, chic and comfortable. The latter is the most important.

What is the best fashion/beauty advice you have ever received?

To drink lots of water during the day and have a regular good night’s sleep.

What is your most cherished fashion-related memory?

Probably, seeing girls wearing our shoes or randomly hearing from someone they love our brand.

The most disliked trend?

Lip liner, that exceeds boundaries of lips.

What is the one thing you can’t leave your home without?

Glossier lip balm, because I need to hydrate my lips once in an hour at least, my iPhone and face mask obviously.

Which designer/brand does not disappoint you every season and why?

High fashion brands that I usually go to for inspiration are The Row by Olsen sisters, Lemaire, Jil Sander and Margaret Howell. I think these brands stay consistent by neglecting seasonal trends, offering basic staple wardrobe pieces that never lose their quality and luxe factor.

Tika's Choice

Who/what inspires you?

Everything can be inspiring - the view, the book, the film, the people, interiors. It just has to have a certain charisma and beauty, appealing to me.

Describe your daily routine.

I wake up at 9:00 and have coffee in bed, scroll down the IG and then read. Then I finally get up, take Lui, my Maltese dog, out for a very quick stroll and after that I get to the emails, orders and everything work related. After noon I’m all ready to go out and usually meet with Ninutsa and Salome, my partners and friends at idée fixe, and we go to the Atelier where our shoes are made. After, we have a lunch date to exchange some new ideas and plan the new shoot, or season or whatever’s on our mind. In the evening, if my other friends are free too, we’ll have some drinks or dinner, or go to the movies, or I just come home and turn on Netflix before bed and I’m usually out by midnight.

Photographer: Irakli Gabelaia

Interviewer: Lika Mokia

Assistant: Anna Podolian

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