EDITOR'S WORD

Meet the sales director and entrepreneur Salome Sulava. She moved to France to study economics & communications and stayed there to work as a sales director in such brands as Chloe and Balenciaga. Salome shares her career advice, talks about the importance of sustainability and her inspiration in life.

Why did you choose this look?

I love blazers. They create some kind of uniform. This look conveys my current mood, “La vie est belle” - it’s the color of a peach flower.

How would you describe your personal style?

I look for quality in everything. – I search for it in every detail.

I need a reliable armor/shield that would simplify identification between myself and clothes. The most important are shoes I have to stand firmly on the ground - and a watch, to control the time.

What is the best fashion/beauty-related advice you have ever received?

Let’s listen to mademoiselle Coco Chanel, “Beauty begins the moment you decide to be yourself.”

Which designer/brand does not disappoint you every season and why?

Balenciaga, Demna Gvasalia, is a space – beyond fashion and in fashion.

Who/what inspires you?

People, I’m interested in humans. They are my source of inspiration, Humain.

What advice would you give to young adults starting their careers in the fashion industry?

Self-discipline, patience, courage, and you will be surrounded by success.

What does sustainability mean to you?

Sustainability is the responsibility of each person towards nature.

What can you do to shop more sustainably?

I support the idea of textile reproduction and recycling. I plan to reuse, alienate. Reselling products is also a solution. We need to look at the issue on a large scale, all together, and take care of each other-environment.

What career goals do you want to achieve?

I want to know more and more, maximize the synthesis of my persona with my profession.

Currently, I’m hosting a training, sharing my experience and knowledge of luxury sales. There’s a lot ahead…