Brand 0711 was founded in 2012 by Nino Eliava and Ana Mokia. Girls have met in childhood during holidays in Mexico, and the idea of the joint project came many years later when they were studying and working in London. Nino and Ani got an education in sphere of business and management, now harmoniously sharing the responsibilities - Nino is behind the creative process, while business growth is up to Ani.
The idea of 0711 creation (by the way, these are girls’ favorite digits) appeared in parallel with an online project moreislove.com.
In 0711 production the new knitting techniques are applied and each of the products is created manually by artisans in Georgia. The most famous purse model, named 'Copacabana', for which innovative knitting techniques in organic glass frames were adopted, was created in 2015. Today among the brand’s top models are also 'St. Barts' and 'St. Tropez'.