Brand 0711 was founded in 2012 by Nino Eliava and Ana Mokia. Girls have met in childhood during holidays in Mexico, and the idea of the joint project came many years later when they were studying and working in London. Nino and Ani got an education in sphere of business and management, now harmoniously sharing the responsibilities - Nino is behind the creative process, while business growth is up to Ani.
The idea of 0711 creation (by the way, these are girls’ favorite digits) appeared in parallel with an online project moreislove.com.
In 0711 production the new knitting techniques are applied and each of the products is created manually by artisans in Georgia, with a diverse color palette and diversity of styles. Starting from beanies, the whole collections, including mittens, scarves and ponchos are named after mountains and ski resorts. 0711 is the accessory that deserves to be the one signature item in the woman's wardrobe.