“Moscow does not believe in tears”(1980) is an all time favourite childhood movie of 0711's founders. The whole AW 17/18 collection was an inspiration based around the movie, empowered woman managing the daily housewife routine or climbing up a career ladder. The range of handbags created by the brand represents each character from the movie. Soviet era inspired clothing could not have been left beside, which pushed the creation of a collaboration with LALO on ready- to-wear. Eight pieces have a definitive representation of character's wardrobe: The dresses worn by the factory girls, modern twist on the suit worn by the entrepreneur and vests.