Keune has launched So Pure Natural Balance in 2002. In this year, So Pure Natural balance was one of the first advanced high-end natural hair care lines. The philosophy was to make an uncompromised 100% plant essential therapy without the help of chemistry while maintaining maximum performance. Today Argan oil from the Argan tree is very popular in a variety of hair care lines. With the relaunch of So Pure Natural Balance, Keune has updated the marketing concept of the line creating a very up to date marketing approach combined with maintaining the key values of the original So Pure. Please enjoy the next introduction of the line.