FLOW the Label is a Ukrainian-Belgian womenswear label established in 2014 by sisters Veronika and Viktoriia. The girls are label’s mind and soul as both of them partake in all the key working processes, being owners, managers, creative directors and designers at the same time. FLOW the Label aims to revive genuine femininity by giving it some new aspects relevant in modern fashion and social contexts. FLOW the Label’s designers try to make perfectly balanced clothes that truly correspond women’s needs in beauty, functionality and comfort, and stay reasonable and fashionable.
FLOW the Label is a wise mix of classic motives, often with a retro twist, and modern trends. Genteel, relaxed and very feminine simplicity of FLOW the Label’s refined style is enriched by the easy feel of signature designs, like garments with bright and ironic prints. Collections are being executed only from the elite, mostly natural fabrics. Big amount of hand work and high team standards result in the very best quality of overall technical execution.