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FLOW The Label is a Belgian-Ukrainian high-end clothing label founded in 2014 by two designers and sisters, Veronika and Victoria.

In many ancient traditions, real womanhood is being compared to a soft flow of mountain river. So it is for the designers: they perceive the concept of ‘flow’ as the most pure and tender state of harmony. Same idea is delicately embodied in FLOW aesthetics: the clothes are minimal, elegant – and always feminine, even when they have masculine elements, ironic accents or slightly experimental bits.

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